Marketing Plan for a New Fashion Brand for Women free essay sample

The collection will contain casual, cocktail and evening dresses, coats, shirts, jackets, skirts etc. The business intense to market its line as an alternative to existing clothing lines and differentiate itself by marketing strategies, exclusiveness and high brand awareness. All the collections will be manufactured in E. U. using â€Å"made in Europe† components. The Market Market Description The  R. O. I. and UK  fashion industry is large, mature, and highly fragmented. Clothes sold in  Ireland and  United Kingdom are produced both domestically and in foreign locations. The  UK market can be divided into two tiers: national brands and other. National brands are produced by approximately  15 sizable companies and currently account for some 30% of all  wholesale sales. The second tier, accounting for 70% of all apparel distributed, comprises small brands and store (or private-label) goods. Apparel is sold at a variety of retail outlets. Based on data from NPD Group, discount stores, off-price retailers, and factory outlets accounted for 30% of  2009 apparel sales, while specialty stores and department stores accounted for 22% and 18%, respectively. We will write a custom essay sample on Marketing Plan for a New Fashion Brand for Women or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another 17% were sold at major chains, and direct mail/catalogues accounted for 6%. The remaining 7% of apparel sales occurred through other means of distribution Market Segmentation The company plans to target females between the ages of  30 and  up with a combined household income of more than â‚ ¬60,000. Within this group, there are no  ethnical barriers, and customers have diverse backgrounds. The brand  customer is a versatile woman who can fit into any environment and is willing to pay a middle market price for quality clothing. Customer currently shop in quality department stores and boutiques for mid to high value items that are used on special and semi-special occasions in a work and personal context. Customer is socially active, eating out, travelling and entertaining at home in addition to attending business related functions. The companys target group is seen as having enough disposable income to spend on middle market priced quality clothing. Competition  in our  market segments is usually driven by who is offering the best quality, most interesting  design for less. The key to success is the quality of the clothes: how and where it was made and with what materials. The buying factors include what is in for each season, and the relation of comfort to style each woman is aiming for. A few of the main competitors are: L. K. Bennett Karen Millen Hobbs Reiss Marketing strategy and Implementation The  brand will leverage its expertise, product offer and marketing strategy to increase its customer base while driving sales and profit. The following sections review the various strategies that will support this effort. SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing the brand. Strengths †¢ Strong relationships with suppliers that offer credit arrangements, flexibility, and response to special product requirements †¢ Distinctive signature style and USP †¢ Excellent and stable staff, offering personalized customer service †¢ Strong merchandising and product presentation. †¢ Contact with very good PR and Marketing company †¢ Beautiful and clear website †¢ All the brand collections are manufactured in E. U. using â€Å"made in Europe† components. Weaknesses †¢ Owner  is still climbing the business experience curve †¢ Cash flow †¢ Challenges of the seasonality of the business †¢ Customer base not yet established Opportunities †¢ Growing market with a significant percentage of our target market still not knowing we exist. †¢ An innovative e-Bespoke application which will allow  women to customize the clothing of their choice †¢ Strategic alliances  offering sources  for referrals and joint marketing activities to extend our reach. †¢ Growing sell in Luxurious goods sector †¢ Changes in design trends can initiate  wardrobe updating and  generate  sales †¢ Internet potential for selling products to other markets around the world. †¢ Potential to take on a selling agent and PR company †¢ Potential to diversify into subsidiary products such as bags, shoes, homeware etc. Strategic alliances or opportunity to partner with others with complementary skills Threats †¢ Continued price pressure due to competition or the weakening market reducing contribution margins †¢ New competitor enters market †¢ Changes in import and export laws tha t affect pricing or supply sources †¢ Changes to exchange rates or interest rates. Marketing Strategy The companys promotional plan is diverse and includes a range of marketing communications: †¢ Press releases and pictures are issued to fashion magazines and to the fashion bloggers around the world. †¢ Website and online shop and company blog †¢ Online e-Bespoke application †¢ Company representatives will attend and participate in several trade shows London-Pure, Paris -Who’s next, Berlin-Bread and Butter) †¢ Print advertising like brochures, business cards, catalogues. †¢ Advertisements in magazines and on Fashion and lifestyle websites and blogs. †¢ The company also plans to use various other channels including Google Ads, and social media like Facebook, Twitter and Pinterest. †¢ Dressing local celebrities †¢ Organizing charitable donations †¢ Host a private trunk shows †¢ Hiring PR company and sales agent Sales Strategy The business intense to market its line as an alternative to existing clothing lines and differentiate itself by marketing strategies, exclusiveness and high brand awareness. There will be three distribution channels of the brand: Online store with ready-to-wear collection focus on export and local market, wholesale to the boutique owners around the world and thru an online e-Bespoke innovative application which will allow  women to customize the clothing of their choice (export and local focus). The vast majority of our sales  (app. 70%)  will be generated by our online shop and an innovative e-Bespoke application which allows customers to customize the item of their choice with the few clicks of the mouse. The third channel of distribution will be placing the collections in the high-end boutiques and department stores. The company sales goal is to generate repeat business and strong word-of-mouth advertising based on great buying experience.

Free Essays on Stopping By The Woods...Robert Frost

Robert Frost ’s poem â€Å" Stopping by the Woods on a Snowy Evening† caught our eyes with his love of nature. People can really feel the nature it makes them feel like they were in the woods. In detail, he descriptively describing the setting so precisely like he was the one in the poem. Is a poem about getting away, away from the reality life: Survivor, life journey, and death? By reading these poems does it make us think even more about life and where is going to lead? In the poem of â€Å" Stopping by the Woods on a Snowy Evening†, Robert Frost illustrated and clearly explained the setting very effectively. The setting is very important tools for Frost in writing this our journey to do whatever we have to do to get the job done. The job might be a difficult and stressful but that is life we known. That is how society work these days its never a happy world.... Free Essays on Stopping By The Woods...Robert Frost Free Essays on Stopping By The Woods...Robert Frost Robert Frost ’s poem â€Å" Stopping by the Woods on a Snowy Evening† caught our eyes with his love of nature. People can really feel the nature it makes them feel like they were in the woods. In detail, he descriptively describing the setting so precisely like he was the one in the poem. Is a poem about getting away, away from the reality life: Survivor, life journey, and death? By reading these poems does it make us think even more about life and where is going to lead? In the poem of â€Å" Stopping by the Woods on a Snowy Evening†, Robert Frost illustrated and clearly explained the setting very effectively. The setting is very important tools for Frost in writing this our journey to do whatever we have to do to get the job done. The job might be a difficult and stressful but that is life we known. That is how society work these days its never a happy world....

Obligations of Managers and Executives in I.T Essay

Obligations of Managers and Executives in I.T - Essay Example Considerably, cyber security has been an issue concerning the IT department. However, there has been a considerable growth of the information security to constitute a legal obligation and responsibility for the management. In this regard, all the shareholders need inclusion to address the matters of cyber security. For instance, according to the Gramm-Leach-Bliley security regulations, the Board of Directors has the mandate to ensure the safety of finances regarding their corporations. In addition, the evolving case laws suggest that corporate directors have a duty of care for the company’s information systems. They add that the obligation extends to safeguarding the integrity of the stored data from a mere responsibility of guarding corporate financials. Further, the Business Roundtable notes that the board of directors should consider information security as an element of corporate governance. Data confidentiality, integrity, and storage In this context, it is eminent for the organizations to observe the procedure incorporated to protect their company information from access by unauthorized persons. The data must be stored in forms that are not easy to interpret when opened as flat plain text files, accessed in inaccessible locations, and or protected by the firewall (Smedinghoff, 2005). Use of technical access controls in protecting the corporate information In this context, policies and procedures should remain implemented to ensure appropriate access to information by authorized persons (Kshetri, 2010).

Personnel Guidance in Research and Development Essay

Personnel Guidance in Research and Development - Essay Example A research involving a creation of a new technology may be termed as a high level research. A highly critical issue usually involves a team and each team member contributes in his way towards the research. Research involves discovery of a truth and therefore it should taken seriously and with immediate attention. It does not involve only the searching; rather it is one's effort to find the truth using a series of trials involving various aspect of the issue. A research must be taken with a positive frame of mind and should never be a matter of fun. Before one is ready for research, he must have an objective and should be fully focused on it (Gredler and Shields, 2008). A research involves deep and thorough knowledge of the subject and therefore, the researcher must be aware of the various factors that can affect the scope of the research. A researcher must always start by finding a person who has a deeper knowledge of the subject and with whom he can discuss the various outcomes and the possibilities and the scope of the research. Generally, this person should be much higher in experience and knowledge than the researcher. This person can then be termed as a Research Guide. Performing a research under a guide boosts up the confidence of the researcher and provides a better way to proceed in the work. 2) A Research Plan The researcher must have a plan in order to proceed with the research. One must completely have theoretical as well as a practical approach for the subject. The availability of a research lab helps in attaining better results. It also provides the practical approach where in a real time issues can be simulated. These simulations provide a clear picture of the subject. This helps in better judgement of the subject and therefore a practical approach to deal with it. 3) Finance Another big constraint involving a research can be finances. Sometimes, research may involve high finances. Like a research in the field of automobile engine and emissions may involve a multiple changes in design of the component. Thus manufacturing a new component such as an engine part, with course of the research, involves a lot of resources which will prove costly. Therefore, a researcher must look for funding options if available. To get funding for a research, one must put together all the authentic and genuine facts for the research that must convince the funding authority. Available funds can prove very crucial as these when utilised in an efficient manner can several times get the researcher the best he wants. The researcher then has full freedom to take care of the aspects which he might overlook due to lack of resources. 4) Available facts and figures Another area that needs to be taken care of is the updates that are connected to the field of your research. One

Homeland Security HLSS311 Forum 5 Assignment Example | Topics and Well Written Essays - 500 words

Homeland Security HLSS311 Forum 5 - Assignment Example Sometimes, immigrants are not those good people you expected to be. In the case whereby the immigrants have some unfinished business with the host nation, they might come and cause insecurity in the host nation. They come expecting to kill and perform acts of terrorism. In such cases, illegal immigration should be made a priority in dealing with a countrys security. Sometimes, when the illegal immigrants are running away from their country because of certain contagious and infectious diseases, they will pose the host country at a risk of spreading the diseases. This will not auger well with the welfare of this country (Peter, 2000). The enemy is that person who comes illegally into another country with the intention of doing some arm there. The enemy might come to conduct illegal business, cause insecurity or cause war. We are, therefore, supposed to protect our borders from such illegal immigrants who come in the form of an enemy. Through protecting our borders, we will be able to control spread of diseases, prevent illegal trade, prevent human trafficking and other illegal activities that immigrants might want to perform in the new country. A terrorist is one of the enemies that were protecting our boarders from. Therefore, being an enemy cannot be categorized as being more than terrorism since all cause us harm as a country. Terrorism, therefore, causes destruction just the same way enemies can cause destruction (David, 2008). Border enforcement enhances health concerns. This is to say, when we take good care of our boarders, we can prevent transmission and spread of some transnational diseases, hence making a country remain safe from such kind of diseases. Therefore, it is important to improve border enforcement in order to improve public health and safety concerns (Marc, Jerome, & Kristin,

Neurofibromatosis Case Report

Neurofibromatosis Case Report Abstract Neurofibromatosis, though not discussed in depth, is not at all a clinical rarity. The condition has been reported in all races and does not exhibit specific clinical manifestations and features for occurrence. The hereditary nature has been recognized for long, though the depth of mutations is still a long way in short of understanding. It has got a chance occurrence of 50% mutation rate. It occurs with a frequency of 1 case in approximately 3000 births. Malignant transformation has been reported in a few cases, which underlines the importance of in depth analysis of this condition. Introduction Neurofibromatosis is one of the most common hereditary neurocutaneous disorders with an incidence of 1:3000. It is autosomal dominant and shows no race or sex predilection.1 30 to 50% are de-novo cases occurring due to spontaneous mutations.2The condition first documented in 1882 by the German pathologist Frederich Von Recklinghausen presents with protean clinical manifestations.3This case is reported due to the severe facial hemi hypertrophy associated with neurofibromatosis. Case Report A 12 year old female patient presented with swelling of left side of face since infancy. Swelling was first noted at one year of age after which it increased steadily and reached the present size. Speech was slurred. No family history of such a condition was observed. On extra oral examination severe hemi hypertrophy of the maxilla was noted with subsequent disfigurement of the face on account of deviation of the nose and mouth to the right (Fig 1). There was a soft painless mass on the left forehead measuring four centimeters in length and two centimeters in breadth. There was overgrowth of coarse, stiff hair on the mass. The skin showed patchy pigmentation. Left eye is pushed downwards and remained closed due to the pressure exerted by the mass (Fig 23). On palpation the mass was soft to firm with diffuse borders. No fixity to underlying tissue was noted. There was no associated regional lymphadenopathy. Cafà © au lait spots (CALS) of size one to two centimeters and blue black in color were distributed over the trunk and palms of hands (Fig 4). There was a large CALS of size 10 X 15 centimeters in the back of trunk which was irregular with diffuse borders (Fig 5). Intraoral examination showed a firm mass extending from right maxillary lateral incisor to left maxillary first premolar. The mass measured 3 X 2 centimeters in size and was firm and non – tender on palpation. Maxillary left central incisor was found embedded and the lateral incisor and canine were partially exposed. CALS were noted on the mass. Nodular masses were seen on the palate adjacent to right maxillary premolars, on the mass adjacent to right central incisor and on the left upper lip. There was hemi hypertrophy of the tongue and spacing of teeth on the left side resulting in malocclusion (Fig 6). CT scan shows the lesion extended well in to the brain- cerebrum, frontal sinus, and eye, nasal and maxillary sinus (Fig 7). Preliminary hematological investigations including serum calcium and alkaline phosphatase were carried out and values were found within normal limits. Incisional biopsy was performed from the anterior palate. Histopathological examination of H E stained sections showed cells with elongated, bent nuclei separated by abundant, fine and sinuous collagen fibers. There is presence of nerve bundles, mild vascularity and areas of hemorrhage. Overlying epithelium is orthokeratinized stratified squamous epithelium of normal thickness (Fig 89). Diagnosis of neurofibroma was made. Patient was referred to the department of oral surgery for further treatment. Discussion Present knowledge shows that neurofibromatosis consists of at least two diseases which show distinct clinical and genetic features, the peripheral form or neurofibromatosis 1 (NF1) and the central form or neurofibromatosis 2 (NF2). The more common one is the NF1. 4 This is autosomal dominant and 50% of cases are new mutations, 80% of which are of paternal origin. The NF1 gene, one of the largest in the human genome is a tumor suppressor gene located in the pericentromeric region of chromosome 17. It encodes the neurofibromin protein which consists of 2800 amino acids. Due to the large size of the gene and numerous mutations that may occur genetic testing is not a viable option in diagnosis. A protein truncation assay is used to detect stop mutations but this confirms the disease only in two thirds of cases and cannot predict the severity. 5,6 Diagnosis is confirmed if two or more of the diagnostic criteria are present. (Table 1) Hence clinical findings are imperative. Accurate correlations between the genotype and phenotype have not been possible because of the large size of the gene. Still it has been found that the severity of the condition increases with complete gene deletions with occurrence of large numbers of neurofibromas and a significantly higher lifetime risk for malignant peripheral nerve sheath tumors. Familial spinal neurofibromatosis corresponds with mutations at the 3’ end of the gene. Somatic mosaicism may account for the segmental forms of neurofibromatosis.5 The clinical manifestations are first seen in childhood as small macules resembling freckles which slowly increase in size and deepen in color. Microscopically melanin pigment is seen in macromelanosomes. The number of cafà © au lait spots indicates the severity of the disease. In mild forms with fewer spots the neurofibromas occur late in life and may also be restricted to one part of the body. Secondary symptoms may arise due to occurrence of neurofibromas. An abrupt increase in size may indicate malignancy or may be due to pregnancy or onset of puberty.7The central nervous system may be affected with neurofibromas example the optic nerve glioma.8 The skeleton may be affected due to primary defects and also pressure effect from the tumors. Cystic lesions are noted within the bones histologically resembling non-ossifying fibroma.9 Renovascular hypertension occurs due to vascular stenosis. The varied symptoms of neurofibroma include growth disorders, abnormal sexual development and lung abnormalities. Certain forms of neurofibroma shows atypical or incomplete features compared to the classic form. These variants are segmental neurofibroma, gastrointestinal neurofibroma, familial spinal neurofibroma and familial cafà © au lait spots.8 Neurofibroma is a disease with diverse characteristics. Early diagnosis aids in proper monitoring of patient. Genetic counseling is also required in familial cases. Frequent reviews are needed as there is possibility of development of malignant peripheral nerve sheath tumor (MPNST) in a subset of NF1. Proper histologic evaluation is essential as it is difficult to differentiate a neurofibroma with atypical histologic features from a low grade MPNST. Germ-line mutations in genes encoding RAS-ERK signaling pathway components cause a set of related, autosomal dominant developmental disorders, termed â€Å"RASopathies† , which include Noonan syndrome . Noonan syndrome with multiple lentigenes (NS-ML; formerly known as LEOPARD syndrome), cardio-facio-cutaneous syndrome (CFCS), Costello syndrome (CS), and neurofibromatosis type 1 (NF-1). RASopathy patients typically display short stature, facial dysmorphia, cardiac defects, developmental delay, and other variably penetrant features. 10 Conclusion Neurofibormatosis and concomitant symptoms are always associated with numerous manifestations. The condition including von Recklinghausen disease has to be understood in depth for proper diagnostic criteria and treatment protocols. Though, significant steps has been taken for analyzing the molecular pathway and genetic mutations involving the conditions, the finer details are still out of light as far as molecular origin and pathway is concerned. An extensive discussion and deliberation is needed in this regard so that debility and mortality rate

Technology and Climate in Iraq Essay -- Iraq Environment Technological

Technology and Climate in Iraq Since civilization was born in ancient Mesopotamia thousands of years ago, technology has been a driving factor in the growth and progress of the peoples of this region. Many of the new and changing technologies have been closely connected to the weather and climate of this unique part of the world. In my opinion, the three most important technological developments for Mesopotamia and Iraq over time have been irrigation, shelter and architecture, and the use of oil. Before we can make these connections between technology and the climate of Iraq, we must look at what makes this climate unique from others around the world. Iraq’s climate is classified as sub-desert and this gives the region two distinct seasons. First, the summers (May-October) in Iraq are hot, with temperatures often exceeding 120 ° F.1 Another important characteristic of the sub-desert summers is the lack of rainfall, since summer precipitation rarely climbs above one inch. On the contrary, the winter season normally has up to 10 inches of rainfall and milder, often cold temperatures. Those 10 inches of rain come in strong storms that can often lead to floods since the land is not prepared for large amounts of precipitation.2 Winter temperatures sometimes even drop to around freezing and frosts are not uncommon. Both of these distinct seasons have caused technological developments over the past 7000 years. As I wrote in my think piece, Mesopotamia is considered to be the birthplace of civilization and this development was fueled by technology. The invention of irrigation techniques around 5000 BC in the region between the Euphrates and Tigris rivers was the foundation for the development of the first towns and cities. Irrig... ...s: Monroe, ME. â€Å"Fossils into Fuel† http://www.schoolscience.co.uk/content/4/chemistry/fossils/p3.html Lamb, H.H. (1995) Climate, History, and the Modern World. Routledge Press: New York, NY Pollock, Susan. (1999) Ancient Mesopotamia. Cambridge University Press: New York, NY Roux, Georges. (1985). Ancient Iraq. Penguin Books: New York, NY â€Å"The Architecture of Irak: The Lost Art of Clay Construction† http://www.brainworker.ch/Irak/architecture.htm â€Å"The Iraqi Republic† http://i-cias.com/e.o/iraq.htm â€Å"Transportation in Iraq† http://united-states.asinah.net/american-encyclopedia/wikipedia/t/tr/transportation_in_iraq.html 1 Pollock, Susan Ancient Mesopotamia 2 Roux, Georges Ancient Iraq 3 Pollock 4 Lamb, H.H. Climate, History, and the Modern World 5 â€Å"The Architecture of Irak† 6 Everest, Larry Oil, Power, and Empire 7 â€Å"Fossils into Fuel†